AMEX + Palacio del Cine
AMEX + Palacio del Cine
More bang for your boom.
More bang for your boom.
Role Creative Director
Role Creative Director
Client American Express
Client American Express
Discipline Finance / Promo
Discipline Finance / Promo
Region Santo Domingo
Region Santo Domingo
The Brief
The Brief
Amex and the Palacio del Cine chain were offering cardholders 20% off tickets and concessions. The discount needed advertising that felt like the movies, not a coupon.
Amex and the Palacio del Cine chain were offering cardholders 20% off tickets and concessions. The discount needed advertising that felt like the movies, not a coupon.
The Solution
The Solution
We borrowed the language of film genres — 20% more “Boom,” more “Wow,” more “No!” — so the offer landed in the audience’s own vocabulary.
We borrowed the language of film genres — 20% more “Boom,” more “Wow,” more “No!” — so the offer landed in the audience’s own vocabulary.
