Orange Telecom
Orange Telecom
Reinforcing brand loyalty on a small budget.
Reinforcing brand loyalty on a small budget.
Role Creative Director
Role Creative Director
Client Orange
Client Orange
Discipline Telecom / Internal
Discipline Telecom / Internal
Region Santo Domingo
Region Santo Domingo
Ref E006
Ref E006
The Brief
The Brief
Orange’s administrative staff didn’t feel like part of the company, and it showed in their work. Leadership wanted an internal loyalty campaign — with no budget for one.
Orange’s administrative staff didn’t feel like part of the company, and it showed in their work. Leadership wanted an internal loyalty campaign — with no budget for one.
The Solution
The Solution
We went bigger than the brief, interviewing employees across every department and building the campaign from their own words and faces, with photography and illustration. Pride, made visible.
We went bigger than the brief, interviewing employees across every department and building the campaign from their own words and faces, with photography and illustration. Pride, made visible.
Outcome
Outcome
Adopted as a best practice for internal communications at Orange worldwide.
Adopted as a best practice for internal communications at Orange worldwide.
