Presidente — The Karaoke Fridge
Presidente — The Karaoke Fridge
Sing to unlock the beer.
Sing to unlock the beer.
Role Creative Director
Role Creative Director
Client Cerveza Presidente
Client Cerveza Presidente
Discipline Beverage / Integrated
Discipline Beverage / Integrated
Region Santo Domingo
Region Santo Domingo
Ref E016
Ref E016
The Brief
The Brief
An integrated activation to drive participation — and social sign-ups — for Cerveza Presidente.
An integrated activation to drive participation — and social sign-ups — for Cerveza Presidente.
The Solution
The Solution
You had to sing to open the fridge. Register your socials, perform, and unlock VIP festival tickets, live sets from local artists, free beer, and merch.
You had to sing to open the fridge. Register your socials, perform, and unlock VIP festival tickets, live sets from local artists, free beer, and merch.
