Referencia Labs — Blood Bank
Referencia Labs — Blood Bank
If they’re your type, you can save their life.
If they’re your type, you can save their life.
Role Creative Director
Role Creative Director
Client Referencia Labs
Client Referencia Labs
Discipline Healthcare / Public good
Discipline Healthcare / Public good
Region Santo Domingo
Region Santo Domingo
The Brief
The Brief
Drive blood donation in the Dominican Republic.
Drive blood donation in the Dominican Republic.
The Solution
The Solution
We played on “being your type”: if they’re your type, you can save their life. One phrase carrying both the science and the empathy.
We played on “being your type”: if they’re your type, you can save their life. One phrase carrying both the science and the empathy.
