Bon Ice Cream
Bon Ice Cream
Ice cream and you: the sweetest match.
Ice cream and you: the sweetest match.
Role Creative Director
Role Creative Director
Client Helados Bon
Client Helados Bon
Discipline Food / Social
Discipline Food / Social
Region Santo Domingo
Region Santo Domingo
Ref E015
Ref E015
The Brief
The Brief
Drive engagement and store visits for Helados Bon, the Dominican Republic’s most popular ice cream.
Drive engagement and store visits for Helados Bon, the Dominican Republic’s most popular ice cream.
The Solution
The Solution
We gave Bon a Tinder profile. Swipe right, show your match at any Bon store, get a free scoop.
We gave Bon a Tinder profile. Swipe right, show your match at any Bon store, get a free scoop.
Outcome
Outcome
500+ right-swipes and a 200% lift in engagement across Bon’s other social channels.
500+ right-swipes and a 200% lift in engagement across Bon’s other social channels.
