Marqués de Riscal Wines
Marqués de Riscal Wines
Turning an old wine into an avant-garde experience.
Turning an old wine into an avant-garde experience.
Role Creative Director
Role Creative Director
Client Marqués de Riscal
Client Marqués de Riscal
Discipline Spirits / Brand
Discipline Spirits / Brand
Region Santo Domingo
Region Santo Domingo
Ref E005
Ref E005
The Brief
The Brief
Marqués de Riscal read as old and expensive — a hard sell to a young, growing market of Dominican wine drinkers surrounded by cheaper, better-designed labels.
Marqués de Riscal read as old and expensive — a hard sell to a young, growing market of Dominican wine drinkers surrounded by cheaper, better-designed labels.
The Solution
The Solution
We re-anchored the wine to its homeland: Spain, a country at once deeply traditional and strikingly modern. The campaign bottled that tension, backed by art and design events, under a new line — “Like Spain, traditionally avant-garde.”
We re-anchored the wine to its homeland: Spain, a country at once deeply traditional and strikingly modern. The campaign bottled that tension, backed by art and design events, under a new line — “Like Spain, traditionally avant-garde.”
